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| About site: Issues/Health/Tobacco/Media - Philip Morris Complains About Ad Placement |
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| About site: http://www.tobacco.org/Documents/dd/ddobitcigad.html |
Title: Issues/Health/Tobacco/Media - Philip Morris Complains About Ad Placement Presents and analyzes a letter that Philip Morris sent to newspapers to complain about where and how its ads ran.
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Daily Doc: PM, Feb 20, 1985: Obituary Cig Ad Placement a Bad Idea Tobacco.org Smokefree Network Login: [SIGN UP] Email Password (Forgot Password?) Daily Doc: PM, Feb 20, 1985: Obituary Cig Ad Placement a Bad Idea Daily Doc: Obituary Cig Ad Placement a Bad IdeaTitle: Philip Morris USA - Problem TearsheetsPM, Feb 20, 1985Bates #: 2040918708/8710December 30, 2000Giant cigarette manufacturers who insist on running newspaper ads to promote deadly products have to be extra picky about where ads get placed. It's a real bummer, for example, if your ads get placed next to the obituaries in the newspaper, as happened here to Philip Morris (ironically, over and over).Of course, if you were a nice company that sold exclusively safe, helpful and non-addictive products, such matters would never be a concern. CITATIONTitle: Philip Morris USA - Problem TearsheetsType of Document: LetterAuthor:Moran, P (Leo Burnett Agency) Recipient: Leahy, A (Landon Associates)Date: 19850220Site: Philip Morrisdocument site http://www.pmdocs.com/cgi-bin/rsasearch.asp Page Count 3Bates No. 2040918708/8710 URL: http://www.pmdocs.com/getallimg.asp?DOCID=2040918708/8710 Litigation Usage: None yetThanks to:Ross Hammond of San Franciscofor this amusing find! QUOTESMs. Alice LeahyLandon Associates435 North Michigan AvenueChicago, IL 60611RE: Philip Morris U.S.A. - Problem Tearsheets Dear Alice,We have numerous complaints regarding Marlboro insertions that ran in your newspapers. The following details those problems:PaperDate Brand Problems Harrisonburg New-Record, VA10/16/84Marlboro Lights Ad ran opposite obituaries San Angelo Standard, TX 10/23/84Marlboro RedAd ran opposite obituaries Norwich Sun NY10/23/84Marlboro RedAd ran opposite obituaries Stuttgart Daily Leader, AK10/30/84Marlboro Lights Ad ran backed by anti-smoking editorial... Athens Daily Post, TN 10/23/84Marlboro RedAd backed by American Cancer Society ad... Wilmington News Journal 10/16/84Marlboro Lights Ad ran opposite obituaries Van West Times Bulletin10/15/84Marlboro Lights Ad ran opposite obituaries Logan Banner, WV10/15/84Marlboro Lights Ad ran opposite obituaries Greensburg Tribune-Review, PA 9/25/84Marlboro RedAd ran opposite obituaries[etc., etc.-twopages like this]This service is brought to you by the American Lung Association of Colorado ( http://www.alacolo.org/) and Smokescreen ( http://www.smokescreen.org)To join Doc-Alert, go to http://tobaccodocuments.org/, scroll down to the bottom of the page, enter your email address in the box marked "Daily Document Newsletter," and click *subscribe.*Visit the Daily Document Archives at http://www.smokescreen.org/list/viewmsgs.cfm?id=66, or, for quick and easy at-a-glance viewing, try Gene Borio's great new Daily Document Archive at http://www.tobacco.org/Documents/dd/dd.htmlAnne Landman, Regional Program CoordinatorAmerican Lung Association of Colorado, West Region OfficeGrand Junction, CO(970) 245-2120afoxland@gj.net This document's URL is: http://www.tobacco.org/Documents/dd/ddobitcigad.html Return To: Anne Landman's Daily Document Page Return To: Tobacco BBS Secret Documents Page ***********************Go To: Tobacco BBS HomePage / Resources Page/ Health Page/ Documents Page /Culture Page / Activism Page***********************END OF DOCUMENT HomeHeadlinesInternational NewsNews BriefsQuotesSubscribeAdsInfo PagesDocumentsGeneralGraphicsHealthHistoryRendezvousLinksSmokefree.net Search News results per page Home | News | Quotes | Subscribe | Info Pages | Printable News Articles Copyright by their respective owners. Other material © 1995-2008 Tobacco.org, may be reprinted in non-commercial venues with appropriate attribution. |
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Presents | and | analyzes | a | letter | that | Philip | Morris | sent | to | newspapers | to | complain | about | where | and | how | its | ads | ran. |
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http://www.tobacco.org/Documents/dd/ddobitcigad.html
Philip Morris Complains About Ad Placement 2008 October
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Presents and analyzes a letter that Philip Morris sent to newspapers to complain about where and how its ads ran.
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