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The Collaborators
Ads and collaborative promotions not only buy journalistic silence, but innocence-through-association. Their very ubiquity across such a broad societal spectrum buys acceptance, and even tacit approval. (See An Ad-erage Day in the Life of a Kid.) Who disregards the health consequences of tobacco to assist in the addiction of a generation?
I figure if it's really so bad for you, they wouldn't be selling them everywhere. I mean, you walk into Stop 'N' Go, and there's a whole wall of them right up front at the cash register. If they were really *that* bad for you, they'd make them less accessible.
--18-year-old smoker, "Young, Carefree and in Love With Cigarettes," The New York Times, July 30, 1995
Lists of magazines/newspapers which REFUSE tobacco advertising.
Tobacco-ad-carrying magazines the FDA Rule refers to in its discussion of youth readership
Tobacco-Ad-Carrying Magazines in the News
You can go to Adbusters' site and send a simultaneous letter to The Dirty Dozen . . . a gang of 12 noxious magazines (Cosmopolitan, People, Better Homes, Playboy, Time, TV Guide, Newsweek, Family Circle, McCall's, Woman's Day, U.S. News, Sports Illustrated)
Time, Inc. (Sports Illustrated, Time, People, Entertainment Weekly)
Coastal Living
Elle
Cosmopolitan 800-888-2676
Redbook May, 1995
Sports Illustrated 800-528-5000
Life Magazine 800-621-6000
Ebony Magazine
Essence Magazine
National Black Monitor/Black Media, Inc.
Corporations that collaborate in the Marketing of Cigarette Brands
Coca-Cola
Ticketmaster
Panasonic 201-349-7000
Kellogg's (800) 962-1413
Mobil
Renault
Benetton
Toyota
Land Rover
Cultural Institutions that collaborate in the marketing of cigarette brands, or accept industry donations
Arts Groups
Metropolitan Museum of Art
Whitney Museum of American Art
Whitney Museum at Philip Morris
Brooklyn Academy of Music (BAM)
Museum of Modern Art
Lincoln Center for the Performing Arts
Museum of American Folk Art
American Association Of Museums
Morgan Library
Guggenheim Museum
International Center of Photography
Alliance for the Arts
American Museum of Natural History
Franklin Furnace
P.S. 122
Crossroads Theater
Yoshiko Chuma and the School of Hard Knocks
Intar Hispanic American Arts Center
La Mama
Studio Museum
Kennedy Center Washington, DC
MacDowell Colony
Dance
American Ballet Theater
Joyce Theater
Dance Theater Workshop
Dance Theater of Harlem
Alvin Ailey American Dance Theater
Joffrey Ballet
Political/Ethnic Groups
American Civil Liberties Union
Joint Center for Political and Economic Studies
National Association of Media Women
National Black Caucus of State Legislators
United Negro College Fund
National Urban League
Congressional Black Caucus
NAACP
Black Journalism Hall of Fame
National Newspaper Publishers Association
National Council of La Raza
National Association of Hispanic Publications
B National Association of Hispanic Journalists
National Puerto Rican Coalition
National Association of Bilingual Education (NABE)
United Jewish Appeal Federation of New York
Gay Men's Health Crisis
Gay and Lesbian Alliance
Act Up (Aids Coalition To Unleash Power)
National Organization for Women Legal Defense & Education Fund [Since accepting this donation, N.O.W. has joined the American Medical Women's Assn. in a fight against tobacco --gb, 10/28/99]
League of Women Voters
Educational/Young People's Groups
Phillips Academy (Andover, MA)
Yale Divinity School
Thurgood Marshall Scholarship Fund
Discovery Place children's science museum (Charlotte, N.C.)
Tisch Children's Zoo (Central Park, NYC)
4-H Club--North Carolina
Anti-drug groups
American Council on Alcoholism
Individual Collaborators
Theodore Hesburgh, president emeritus of Notre Dame
Charitable and Cultural Organizations that have REFUSED tobacco industry money
Coalition for the Homeless
National Association of Black Journalists
Drug Stores and Groceries that actively collaborate
Big Apple/Sloan's/Gristede's Supermarkets 212-956-5770
Grand Union
A&P Supermarkets
Love Stores 800-427-5683
McKay Drugs 627-2300
CVS Pharmacies
Drug Stores and Groceries that REFUSE to collaborate
Take your business where people care.
National Chains
D'Agostino's Supermarkets
Local
Connecticut
Newtown
Bates' Drug Center Pharmacy.
New York
Monticello
Family Drug Store
New York City
Whitney Chemists
Bigelow Drug
Stadtlanders Pharmacy Wellnes Center
Utah
Kaysville
Bowman's Thriftway.
Michigan
Flint
Diplomat Pharmacy
Shorewood
Hayek's Pharmacy
Georgia
Butler
Pharmacy
The Collaborators
I figure if it's really so bad for you, they wouldn't be selling them everywhere. I mean, you walk into Stop 'N' Go, and there's a whole wall of them right up front at the cash register. If they were really *that* bad for you, they'd make them less accessible.
--18-year-old smoker, "Young, Carefree and in Love With Cigarettes," The New York Times, July 30, 1995
When all the garbage is stripped away, successful cigarette advertising involves showing the kind of people most people would like to be, doing the things most people would like to do, and smoking up a storm. I don't know any way of doing this that doesn't tempt young people to smoke.
-- advertising executive who worked on the Marlboro account, quoted in the 1994 Surgeon General's Report. Consumer Reports, March, 1995
I. The Promoters
Consider the never-ending flow of cigarette advertising and promotions, and their association with non-tobacco entities like sports figures, movie stars, corporations, grocery stores, the local pharmacy, doctor's office or even one's own living room. By their very ubiquity, coupled with their acceptance by the rest of society--including highly admired individuals and corporations--this flood of promotions serves to give silent rebuttal to the truth about tobacco.
"The tobacco industry buys silence from these groups . . . Even if that's not made explicit, that's what happens. It's had a tremendous impact because these are the very groups that most need to speak out, and they won't." -- Jean Kilbourne, Wellesley College, speaking of tobacco industry donations to black and women's organizations.
"They are peddling an addictive and lethal drug, and their ability to market their product depends on their ability to say they are a legitimate member of American society." --Michael Pertschuk, former chairman of the Federal Trade Commission, current codirector of the Advocacy Institute in Washington:
"Thank God for sinners. They're the only people to support the arts." --anonymous dance company spokeswoman
"Like the reaction of so many to the relationship between culture and cigarettes, the comment [above] had at its core the argument that the end justifies the means. Only it doesn't." --Anna Quindlen
II. The Pointedly Silent Legitimizers
Philanthropic contributions to arts, charity and cultural organizations are effective in buying legitimacy and silence. Institutions that have accepted tobacco industry philanthropy may or may not believe there is no quid-pro-quo, but in a crunch, many have been urged to speak up for tobacco industry goals to political bodies. In 1994 in New York City, Philip Morris let its donees know that if a smokefree bill passed, PM contributions might dry up. The note urged institutions--some shocked, some more than willing to comply--to speak with their legislators.
By the mere fact of accepting tobacco industry donations, an organization lends a little of its legitimacy and status to tobacco companies, allowing the companies to shift the focus away from their commonly-perceived roles as merchants of death. Such an organization cannot be unaware it risks losing those donations if its members speak out about the 400,000 dead a year from tobacco-related diseases.
"If they kill off cigarette and alcohol advertising, black papers may as well stop printing." -- Keith Lockart, president of Lockart & Pettus, Inc., an African-American advertising agency.
"Groups representing those communities would be speaking out in opposition to aggressive marketing of the tobacco industry .... But what you see are groups like National Urban League and NAACP, who need the money and take the money from RJR and Philip Morris, saying not word one about this problem that afflicts their community. Groups in the gay community are by and large silent on this same concern. You could infer that tobacco company contributions, while helpful on the one hand, are buying silence on the other."-- Cliff Douglas of the Advocacy Institute
It is in this vein then, that the Tobacco BBS sets out to create a database of enablers -- those who by lending their good name, help establish the ubiquity and seemingly everyday innocuousness of smoking, help foster the legitimacy of tobacco companies, and help collaborate in the lie that cigarettes couldn't possibly be "*that* bad for you."
Tobacco-ad-carrying magazines the FDA Rule refers to in its discussion of youth readership
The FDA's estimations are based on 1994 data from MediaMark Research Inc. and Simmons Market Research Bureau, Inc
The number "1" after a magazine means the MediaMark measurement of youth readership exceeds the regulatory threshold of 2 million readers or 15 percent of total readership below the age of 18.
The number "2" after a magazine means the Simmons measurement of youth readership exceeds the regulatory threshold of 2 million readers or 15 percent of total readership below the age of 18.
Source: Barents Group LLC Tables IV-1 and A-2; Simmons Market Research Bureau, Inc.; R. Craig Endicott, "The Ad Age 300," Advertising Age, June 19, 1995.
Sports Illustrated 1,2
People 1,2
TV Guide 1,2
Time
Parade 2
Cosmopolitan 1
Woman's Day
Entertainment Weekly 2
Better Homes & Gardens 1
Newsweek
Family Circle
Field & Stream
Glamour 1,2
Rolling Stone 1,2
Ladies' Home Journal
McCall's
Redbook
Car & Driver 1
Life 1
Popular Mechanics
Outdoor Life 1
Us
New Woman
Road & Track 1
Soap Opera Digest
Mademoiselle 1,2
Vogue 1,2
Hot Rod 1
Ebony 1
Gentlemen's Quarterly 1
Motor Trend 1
Premiere 1
Sport 1,2
Elle 1
Essence 1
Sports Afield
True Story
Jet 1
Popular Science 1,2
Self 1
Harper's Bazaar 1
The Sporting News 1,2
Cable Guide 1
Ski 1,2
The FDA rule goes on to say:
The final regulation requires that specific youth and adult readership data be available for any magazine that displays a tobacco advertisement with color or imagery. Simmons currently conducts interviews with adults in approximately 20,000 households annually and subsequently returns to about 3,000 of these households to interview their youth members. In general, however, marketing research firms collect data on youth readership only for those magazines commonly read by this age group. Thus, although 78 percent and 48 percent of the magazines in the two youth readership samples described above exceeded the regulatory readership threshold, these sample results likely overestimate the percentage of magazines with current tobacco ads that exceed the threshold.
Simmons now collects adult readership data for about 230 magazines and youth readership for about 65 magazines. Because tobacco manufacturers currently advertise in about 100 magazines, the industry could often add magazines that are currently part of an ongoing adult readership survey to a youth survey, saving approximately 60 percent of the cost of collecting both adult and youth data.
Tobacco-Ad-Carrying Magazines in the News
You can go to Adbusters' site and send a simultaneous letter to The Dirty Dozen . . . a gang of 12 noxious magazines (Cosmopolitan, People, Better Homes, Playboy, Time, TV Guide, Newsweek, Family Circle, McCall's, Woman's Day, U.S. News, Sports Illustrated.)
Between Time Inc.'s Sports Illustrated, People, Time and Entertainment Weekly, Publisher's Information Bureau estimates placed the company's cigarette ad revenue in 1995 at $88.9 million--or roughly 27.5% of all cigarette advertising placed in consumer magazines.
ELLE takes flack for its Elle Cigarette Case
Cosmopolitan 800-888-2676
Simmons Research Bureau found that up to 44% of Cosmo's readers are under 20. The readership rolls contain over two million girls aged 12-19. In 1985, Cosmopolitan editor Helen Gurley Brown was quoted thus in the Washington Post: "Having come from the advertising world myself, I think, 'who needs somebody you're paying millions of dollars a year to come back and bite you on the ankle?"
Redbook
One remarkable example of distortion was in the May Redbook, which spotlighted the "lifestyles of the cancer-free." Incredibly, there was no reference to the leading preventable cause of cancer - cigarettes.--Dr. Elizabeth Whelan, USA Today, Nov. 14, 1995
Sports Illustrated
800-528-5000
SI has been asked by 5 Congress members to stop carrying tobacco ads. Investment groups--like the Interfaith Center on Corporate Responsibility in Milwaukee and Healthcare West--have asked Time-Warner to clean up Time, Sports Illustrated and People. [NOTE: the Spring 1999 issue of Sports Illustrated for Women announced that it will stop accepting cigarette ads.]
Life Magazine
800-621-6000
A recent letter to Dear Abby castigated Life for its Joe Camel inserts.
Ebony Magazine
"Neither Ebony nor Essence published an extensive article about smoking and health, although the subject was mentioned briefly in articles on general health. --Progressive Magazine, Dec., 1992
Essence Magazine
"Neither Ebony nor Essence published an extensive article about smoking and health, although the subject was mentioned briefly in articles on general health. --Progressive Magazine, Dec., 1992
According to Alan Blum, chairman of Doctors Ought to Care, "A minimum of 12 per cent of the color advertisements in each issue of Essence are for
cigarettes, second only to advertisements for alcohol, at 20 per cent." --Progressive Magazine, Dec., 1992
National Black Monitor/Black Media, Inc.
During 1988, the magazine National Black Monitor published a series of articles that urged African-Americans to support the tobacco industry. Published by Black Media, Inc., the Monitor is a monthly insert that goes to about
eighty African-American newspapers, primarily in small cities and rural
communities.-- Progressive Magazine, Dec., 1992
USA Weekend From Jon Krueger: A Sunday newspaper filler magazine published by Gannett, USAW often carries tobacco ads. Its Feb 25-27 2000 issue includes an article titled "5 (fairly painless) ways to cut your risk of cancer". The article covers diet, what to eat, what not to eat, to lower cancer risk. It discusses alcohol, vitamin supplements (including a recommendation for folic acid to reduce lung cancer risk, among others) and exercise. It mever mentions smoking. This is an article about cutting cancer risk that says not one word about smoking, cigarettes, or tobacco. The issue also includes a full page, full color, back cover ad for Doral, an RJR product. According to Bob Allen, a USA Weekend advertising person I spoke with today, that ad would have cost RJR about $270,000.
Corporations that collaborate in the Marketing of Cigarette Brands
Coca-Cola
Late 80s: GEORGIA: When RJ Reynolds moved its corporate headquarters, Coca Cola took out a full-page ad welcoming RJR to Atlanta.
1997-98: GEORGIA: Hess gasoline stations sent out flyers in the mail offering free Coke products (Coke, Sprite, etc) when people bought RJR cigaret brands by the carton.
1998: CANARY ISLANDS: Coca cola and the tobacco brand Belmont sponsor a football-beach tournment in several Islands, many teams consisting of "ninos y ninas" (boys and girls).
Ticketmaster
April, 1996. Ticketmaster joins with Joe Camel in RJR's "Rockin' Road Trip," offering gift certificates to rock concerts for "Camel Cash.".
Panasonic 201-349-7000
For enough "miles," you can get a Panasonic CD player with the Marlboro logo.
Kellogg's
P.O. Box CAMB
Battle Creek, MI 49016-1986
(800) 962-1413 8 am-8 pm EST
Special Winston Cup Commemorative Box 1995 of Kellogg's Corn Flakes have been sold in areas where NASCAR races are held.
MobilMarlboro Team Penske
RenaultRothmans Williams Renault
Benetton Mild Seven/Benetton/Renault Racing Team
Toyota
Sponsored 1996 Marlboro Grand Prix of Miami
From a Press Release dated Feb. 29, 1996: the Marlboro Grand Prix of Miami would not happen nearly at the scale -- particularly the national scale -- it does now without the involvement of major corporate sponsors. The main sponsors of the Marlboro Grand Prix of Miami include Philip Morris USA's brand Marlboro, PPG Industries and Toyota.
"The up-front financial support of corporate sponsorship has helped make the PPG Indy Car World Series one of the fastest-growing event series in the United States . . It allows event promoters to compete in major markets throughout the United States . . . As a result, sponsorship has enabled the Marlboro Grand Prix of Miami to grow . . .
"That's why this study increases my concern about efforts to limit or ban tobacco-brand sponsorship of sports and entertainment events, such as the regulations recently proposed by the Food and Drug Administration (FDA). . . . "
Subaru
Subaru -555 rally around the world including the rally in New Zealand, Australia, Indonesia, Malaysia, and Hong Kong-Beijing one week rally. All show 555 logos except the rally in Thailand which only show Subaru
Land Rover
03/06/97 Camel Trophy Adventure Like Marlboro's, but in a Land Rover. " . . . an unforgetable adventure in hostile climes and an extreme test of stamina, fortitude and the ability to get along with others in prolonged stressful situation. . . The Camel Trophy Adventure is sponsored by Land Rover, the British four-wheel drive manufacturer and Worldwide Brands, Inc., marketer of Camel Trophy brand adventure gear and clothing" 1997's trip is Mongolia.
Cultural Institutions that collaborate in the marketing of cigarette brands or lend tobacco companies legitimacy by accepting industry donations
According to William Ecenbarger of the Philadelphia Inquirer, "Philip Morris gave $30,000 to the Corcoran Gallery of Art in Washington for an exhibition in 1987. At the opening, a gallery official complained about little packs of cigarettes being distributed free of charge. Soon after, Philip Morris told Corcoran it would no longer fund the museum, citing the complaint as one reason."
The following are arts institutions that reportedly are more cooperative.
Metropolitan Museum of Art
5th Avenue & 82nd St.
NY, NY 10028
212-570-3726
Philip Morris has sponsored many Met events and shows, including the Met's high-profile Matisse and Jacob Lawrence exhibits, and 1994's "Origins of Impressionism." (One journalist wrote that at the opening night party, so many free cigarettes were going that the Temple of Dendur was "enveloped in a cloud of smoke."
Treasures of the Vatican, 1987. Terence Cardinal Cooke, then the Roman Catholic Archbishop of New York, led a prayer for Mr. Weissman and his Philip Morris colleagues. After the benediction, Frank Saunders, PM VP, said, "We are probably the only cigarette company on this earth to be blessed by a cardinal."
"At this time, it is socially, economically and emotionally convenient to rationalize the politics of cigarettes, but only until you or someone you love is forced by circumstance to walk into a crowded oncology waiting room." --Carolyn Marks Blackwood
Whitney Museum of American Art
945 Madison Avenue (75th St.)
NY, NY 10021
212-570-3676
Whitney Museum at Philip Morris
120 Park Ave. (42nd St, in the Philip Morris building)
New York, NY 10017
212-878-2550
Brooklyn Academy of Music (BAM)
30 Lafayette Ave.
Brooklyn, NY 11217
718-636-4122
Philip Morris sponsored BAM's high-profile Next Wave Festival.
William Campbell, president of Philip Morris USA until 1995, has been a board member of BAM.
During 1994's smokefree air act battle, BAM "made discreet calls," to City Council members to express concern.
Harvey Lichtenstein, the president of the Brooklyn Academy of the Arts,
said he was informed of the upcoming vote and called Philip Morris out of concern for the millions of dollars that the corporation donates to his
organization. "I have spoken to some City Council people," he said. "We've not been specific; I have simply said that Philip Morris is important to the city. ... We were acting in our own best interest, and it is quite clear that Philip Morris
was acting in their own best interest."--Washington Post, 12/8/94
"It is not easy to get support for something like the Next Wave. . . In this country there is no company as generous and as forward-looking. What we're worried about in this whole business is that they might leave the city, and we've seen other corporations do that and stop their support of the arts," says Harvey Lichtenstein, the president of BAM.
Museum of Modern Art
11 W.53rd St.
NY, NY 10019-5498
212-708-9480
Lincoln Center for the Performing Arts
70 Lincoln Center Plaza
NYC, NY 10023-6971
Ex-Philip Morris CEO George Weissman has been chairman of Lincoln Center since 1986, according to a 1994 New York Times Magazine article.
Lincoln Center once ran an ad that required a Surgeon's General warning. The ad promoted the Marlboro Country Music Festival (at Lincoln Center), and Marlboro cigarettes.
Museum of American Folk Art
American Association Of Museums
Morgan Library
Guggenheim Museum
International Center of Photography
1994: Philip Morris sponsored the "Talking Pictures" exhibition
Alliance for the Arts
According to Randall Bourscheidt, executive director of the umbrella organization, "Arts organizations don't have the luxury of turning down money from any source. . . generosity as large and as widespread as Philip Morris's has a major impact on New York and the country."
American Ballet Theater
American Museum of Natural History
Franklin Furnace
Joyce Theater
B Dance Theater Workshop
P.S. 122
According to Alisa Solomon in the Village Voice, "'Of course they're using us,' says P.S. 122 artistic director Mark Russell. 'We're using them, too.'"
Crossroads Theater
Yoshiko Chuma and the School of Hard Knocks
Intar Hispanic American Arts Center
La Mama
Studio Museum
Dance Theater of Harlem
Alvin Ailey American Dance Theater
The Alvin Ailey company received $500,000 from Philip Morris
to underwrite its 1991 New York City season and 1991-1992 North American
tour.
"Because of Federal cuts to cultural institutions in the 1980s," says
Judith Jamison, artistic director of the Alvin Ailey Dance Theater, "we
have to identify and solicit money from tobacco companies." --Progressive Magazine, Dec., 1992.
Jamison was quoted in Philip Morris' ads for its 1990 "Bill of Rights" tour: "we must keep a watchful eye" (to protect the Bill of Rights).
"In 1991, Philip Morris gave the Alvin Ailey Dance Theater Foundation $200,920; the year before, Alvin Ailey representatives testified in support of the tobacco industry in Congress."--James Ridgeway, Village Voice, Nov. 9, 1993
Kennedy Center Washington, DC
MacDowell Colony
William Campbell, president of Philip Morris USA until 1995, has been a board member.
Joffrey Ballet
Stephanie French, vice president for corporate contributions and cultural affairs for Philip Morris was a board member as of 1994.
American Civil Liberties Union
According to a recent report by the Advocacy Institute, the ACLU, which has been advocating the tobacco industry's cause in Congress, netted $500,000 in funds from Philip Morris between 1987 and 1992, along with additional sums from RJR Nabisco and the Tobacco Institute.
In 1990, Morton H. Halperin, then the ACLU's Washington director and currently a controversial Clinton appointee to be an assistant secretary of defense, testified before the Senate that "there is simply no evidence that tobacco advertising increases the level of smoking, and no evidence that eliminating HomeHeadlinesInternational NewsNews BriefsQuotesSubscribeAdsInfo PagesDocumentsGeneralGraphicsHealthHistoryRendezvousLinksSmokefree.net Search News results per page Home | News | Quotes | Subscribe | Info Pages | Printable News Articles Copyright by their respective owners. Other material © 1995-2008 Tobacco.org, may be reprinted in non-commercial venues with appropriate attribution. |
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